WhatsApp is a free, instant super messaging app intended primarily for smartphones. The tool was created in 2009 by founders Brian Acton and Jan Koum, the two former workers on Yahoo! Users who register with a standard cell phone number can communicate with each other through text messages, voice calls, video calls and sending videos and images.
In February 2014, Facebook acquired WhatsApp for $ 19,000,000. But, the messaging application has always been individual to Facebook, it's a Facebook Messenger application.
The app is especially popular internationally, with increasing relevance in Saudi Arabia, Malaysia, Germany, Brazil, and Mexico, where more than 50 percent of the population is active in the messaging app. Its popularity is due to its lack of user fees. international calls and messages, since the service uses WiFi instead of cellular service.
This platform has managed to adopt new modalities that are very useful for companies, especially small and medium-sized companies that, thanks to it, can have a greater reach within the market where they operate.
Taking into account that more and more SMEs are looking for new ways, less expensive but just as effective as traditional ones, to launch their marketing strategies. In this article, we tell you about the most notable advantages of using WhatsApp as a tool to achieve your business goals. Dare to include this digital platform in your action plans so that your company can enjoy all its pros.
If you are a new entrepreneur and you are in the process of developing the marketing strategies you are going to use, we recommend that you apply all the steps of Gananci's successful marketing plan. Once you do, do not forget to include WhatsApp participation in it and start enjoying all its advantages.
We are incorporating new functionality to create and develop influence campaigns through WhatsApp, the mobile application with the most active users in the world.
With the launch of this pioneering project in influencer marketing, brands have an effective resource to transmit their messages directly. With WhatsApp, the communication tool used daily by millions of users. It is possible to send closer and more personalized communications. The reach is measured in impacts to real people who will be the ones to turn the ad viral.
The influencer campaigns that are developed through WhatsApp join the existing ones carried out on Twitter, Facebook, LinkedIn, Blogs, YouTube. Furthermore, for a year now, we have been automating Instagram Stories campaigns with micro-influencers and offering detailed statistics.
The process for launching these campaigns is simple and fast in any of the markets in which we operate (Germany, Spain, France, Portugal, Colombia, the United States, Mexico, and Peru). First, and after receiving the briefing from the brand, the segmentation is made among the more than 130,000 influencers and micro-influencers to identify the target most related to the campaign. Next, the content and format that will be sent through WhatsApp, which can be from a text message to an image or a video, are defined, together with the advertiser.